Colgate Trolls toothpaste contains an enamel safe formula clinically proven to fight cavities. This formulation, specially designed for kids ages 2 and up, also strengthens and protects developing teeth. With a mild bubble fruit flavor, this Colgate toothpaste is designed with fun Trolls characters on a convenient stand-up tube with flip-top cap that encourages kids to brush. Discover fun brushing tips and games at www.colgate.com/kids.